Big Reputation vs Review Wheel

Big Reputation keeps your Google profile busy with posts, rank maps, AI replies, and review requests. Review Wheel goes deeper on the reviews: more requests per dollar, your customer's name on an image, and past customers asked too.

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Pricing and features verified on October 20, 2026. We update these pages monthly.

THE QUICK VERDICT

BIG REPUTATION

Best for: multi-location operators who want Google posts, rank maps, and review requests in one login

Big Reputation works the whole Google Business Profile. It asks for a review when a job closes, replies with AI, writes posts from your job photos, and maps your rank by ZIP code. Each request goes to the Google profile closest to the job. This page compares the part homeowners read before they call: your reviews.

REVIEW WHEEL

Best for: contractors losing jobs to competitors with more reviews, not better work

The best work doesn't win the next job. The best-known work does. We do one thing: get your business as many five-star Google reviews as possible, from as many past and current customers as possible, faster than they're stacking up for your competitor.

For 9 out of 10 home service contractors, the second column is the actual job-winning motion. Homeowners search "[trade] near me," scan reviews, and call. Your website is downstream of that decision. They might glance at it after they've already decided to call you.

SIDE BY SIDE

Big Reputation vs Review Wheel: at a glance

Feature	Big Reputation	Review Wheel
What it is	A Google profile tool: review requests, AI replies, posts from job data, and rank maps.	Five-star Google reviews from your customers, past and present. Built so you get picked.
Entry plan	Plus: $74/mo per location, 15 review requests a month.	Starter: $99/mo per location, 50 review requests a month.
Personalized review request images	Text and email requests. No image shown on their site.	Your customer's name on a branded image, in every request.
Past-customer reactivation	Requests go out when a job closes. Asking past customers isn't shown.	A reactivation campaign asks past customers. Free, and not counted against your limit.
Unhappy customers	A Private Feedback Hub. Their site says unhappy customers are "quietly redirected away from public reviews."	Every customer gets the same Google link, happy or not.
Setup	Most teams are live in 1-2 weeks, per their FAQ.	About 5 minutes in the wizard, or a free setup call. Your pick.
Money-back guarantee	Not published. Their terms page was blank when we checked.	30-day money-back guarantee on your first paid month.
Free trial	14 days free. No contract.	10 days free. No contract.
Google posts and rank maps	Rank maps on every plan (3 scans on Plus). AI posts from job photos on Premium.	Weekly posts in the More Jobs Bundle. Rank maps in Rank.
Nearest-location routing	Each request goes to the Google profile closest to the job.	Each location asks on its own Google profile.
ServiceTitan	Direct sync listed on their site.	Direct connection.

What it is

Big Reputation

A Google profile tool: review requests, AI replies, posts from job data, and rank maps.

Review Wheel

Five-star Google reviews from your customers, past and present. Built so you get picked.

Entry plan

Big Reputation

Plus: $74/mo per location, 15 review requests a month.

Review Wheel

Starter: $99/mo per location, 50 review requests a month.

Personalized review request images

Big Reputation

Text and email requests. No image shown on their site.

Review Wheel

Your customer's name on a branded image, in every request.

Past-customer reactivation

Big Reputation

Requests go out when a job closes. Asking past customers isn't shown.

Review Wheel

A reactivation campaign asks past customers. Free, and not counted against your limit.

Unhappy customers

Big Reputation

A Private Feedback Hub. Their site says unhappy customers are "quietly redirected away from public reviews."

Review Wheel

Every customer gets the same Google link, happy or not.

Setup

Big Reputation

Most teams are live in 1-2 weeks, per their FAQ.

Review Wheel

About 5 minutes in the wizard, or a free setup call. Your pick.

Money-back guarantee

Big Reputation

Not published. Their terms page was blank when we checked.

Review Wheel

30-day money-back guarantee on your first paid month.

Free trial

Big Reputation

14 days free. No contract.

Review Wheel

10 days free. No contract.

Google posts and rank maps

Big Reputation

Rank maps on every plan (3 scans on Plus). AI posts from job photos on Premium.

Review Wheel

Weekly posts in the More Jobs Bundle. Rank maps in Rank.

Nearest-location routing

Big Reputation

Each request goes to the Google profile closest to the job.

Review Wheel

Each location asks on its own Google profile.

ServiceTitan

Big Reputation

Direct sync listed on their site.

Review Wheel

Direct connection.

All Big Reputation details verified against their public site on October 20, 2026. If anything's changed, flag it: support@reviewwheel.com.

THE SWITCH STORY

What happens when you switch to Review Wheel

Here’s what we hear from owners who heard about Big Reputation on Owned and Operated. The pitch makes sense. A busy Google profile, a reply on every review, maps that show where you’re weak.

Then they read the entry plan. It sends 15 review requests a month per location. A crew that finishes 40 jobs a month leaves 25 customers unasked. Unlimited requests sit on Premium, and Premium’s price comes on a call.

That’s the split. Big Reputation spreads across your whole profile. We go deep on the part homeowners read before they call: your reviews.

Turn us on and your requests change. Each one carries your customer’s name on a branded image. We ask your past customers too, not only today’s jobs. Happy or not, everyone gets the same Google link. And we write a reply to every review.

Your reviews stay on your Google Business Profile, so nothing you earned moves. And when you need something, you email Dan and Elizabeth. Not a ticket queue.

CUSTOMER STORY

8,600+ reviews. 14 locations. No new office staff.

See how Appliance EMT scaled to 8,600+ reviews across 14 locations using Review Wheel as their wedge for breaking into new markets.

Read the full story

WHERE REVIEW WHEEL WINS

Where Review Wheel pulls ahead

Specific, named differentiators, not vague marketing claims. Each one is verifiable against the live product or our integrations list.

50 requests, not 15

Starter includes 50 review requests a month per location. Big Reputation's pricing table says "Unlimited Review Requests," then shows 15 a month on its $74 plan. Unlimited is Premium, and Premium's price comes on a call.

Your customer's name. On an image.

Big Reputation's site shows review requests by text and email. Ours carry an image with your customer's name and your branding, and that image pulls 3-5x more reviews.

Past customers get asked too

A reactivation campaign asks the customers you served before you signed up. It's free and doesn't count against your monthly limit. Big Reputation's site shows requests sent when a job closes.

Every customer gets the same link

Google's review policy bans asking only happy customers for reviews. We send every customer the same Google link. Big Reputation's site describes routing unhappy customers to private feedback. Ask how that works before you turn it on.

See full pricing

WHERE BIG REPUTATION WINS

Where Big Reputation edges out Review Wheel

Big Reputation covers more of your Google profile from one login, and it's built around operators with many locations. Here's where it beats us.

Google posts and rank maps in one tool

Big Reputation writes Google posts from your job photos and maps your rank by ZIP code. Plus includes up to 3 rank-map scans, and Premium adds the posts. Our Reputation plans don't post to Google. Weekly posts live in our More Jobs Bundle, and rank maps in Rank.

Each request goes to the nearest location

Big Reputation sends each review request to the Google profile closest to the job. Each of our locations asks on its own Google profile. If your crews cross location lines all day, that's Big Reputation.

Both are real. Big Reputation keeps your whole profile busy. Posts, maps, replies, and requests, with the request count set by your plan. Review Wheel asks your customers, past and present. Their name on an image, and the same Google link for every one of them. Posts tell Google you're active. Reviews tell the homeowner to call.

PRICING

What you'll actually pay

Big Reputation

Two plans. Plus is $74/mo per location, with 15 review requests a month, AI replies, and up to 3 rank-map scans. Premium adds unlimited requests, Google posts from your job data, and deeper reporting, at a custom price you get on a call. Their site offers 14 days free and no contract.

Review Wheel

Starter $99/mo
Growth $179/mo Free website + hosting included
Pro $279/mo

Setup included on every plan. 30-day money-back guarantee.

See full pricing details →

Review Wheel publishes every plan. Big Reputation publishes one and quotes the rest on a call. If you want the unlimited plan's price without a sales call, that difference is the answer.

Questions about Big Reputation vs Review Wheel

How is Review Wheel different from Big Reputation?

Big Reputation keeps your whole Google profile busy: posts, rank maps, AI replies, and review requests. We go deeper on the reviews. Starter sends 50 requests a month per location, every request carries your customer's name on an image, and we ask your past customers too. Want posts and maps in one plan? That's Big Reputation. Want the most five-star reviews? That's us.

How much does Big Reputation cost?

Plus is $74 a month per location and includes 15 review requests a month. Premium, with unlimited requests and Google posts, is a custom price you get on a call. Their site offers 14 days free and no contract, and their Owned and Operated ad offered free setup and a free first month. Review Wheel's Starter is $99 a month per location with 50 requests, and every plan's price is on our pricing page.

What do Big Reputation reviews say?

We checked on October 20, 2026. Trustpilot lists Big Reputation with 0 reviews, and we found no listing on G2 or Capterra. The main public proof is on Big Reputation's own site: John Wilson, CEO of The Wilson Companies, reports 26% more inbound calls and 30% more booked jobs across 4 locations. Big Reputation sponsors his podcast, Owned and Operated. Ask any vendor, us included, for references your size.

Is it OK to send unhappy customers to private feedback instead of Google?

Google's review policy prohibits businesses from selectively soliciting positive reviews. Sending only happy customers to Google, and the rest to a private form, is selective asking. Big Reputation's site says unhappy customers are "quietly redirected away from public reviews." Ask them how it works before you turn it on. We send every customer the same link.

Does Review Wheel post to Google and track map rank?

Yes, outside the Reputation plans. The More Jobs Bundle optimizes your Google Business Profile and posts to it every week. Rank adds a map rank grid for each service in each town you serve. The Reputation plans on this page cover review requests, past-customer campaigns, and AI replies.

Does Review Wheel work with ServiceTitan and Housecall Pro?

Yes. Review Wheel connects with ServiceTitan, Housecall Pro, Jobber, QuickBooks, JobNimbus, Workiz, HomeWorks, AccuLynx, and FieldEdge. Connect your software in the signup wizard, or get a free setup call. Check your tool on our integrations page.

Will I lose my reviews if I switch from Big Reputation?

No. Your reviews live on your Google Business Profile, not inside any vendor's tool. Every review you earned stays put. We pick up from there.

How fast can I switch from Big Reputation to Review Wheel?

About 5 minutes in the signup wizard: connect Google and your field tool, then send your first request. Prefer a hand? A free setup call is included on every plan. First requests go out the same day, inside sending hours. Big Reputation's FAQ says most teams are live in 1-2 weeks.

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